About SDN25
Creating Value at the Crossroads of Circular Tech and Software Distribution.
What We Do
SDN25 operates a fully managed preload network that bridges two distinct needs:
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✔ Software Brands want new reach, more installs, and lower CPIs – without chasing low-quality traffic.
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✔ Circular Economy Partners want higher value per unit, with zero disruption to their existing process.
We solve both by integrating pre-installed software at scale, before devices reach consumers – ensuring performance, reliability, and simplicity for both sides of the network.
Two Sides. One Platform. Scalable Growth for Software Brands & Partners
For Software Brands
We offer access to a rarely tapped, high-quality channel: secondary market devices.
Through direct integrations with trusted device partners, your software can be preloaded at
scale – reaching high-intent users for a fraction of typical acquisition costs.
It’s not just efficient – it’s a new route to sustained growth.
For Circular Economy Partners
We enable you to capture more value per device – without disrupting your flow.
Our fully managed preload solution adds incremental revenue with minimal effort, supporting
your core business while enhancing overall return.
It’s a plug-in uplift model, built to integrate smoothly and deliver lasting value.
Our Role
We serve as the operational backbone of this new distribution path – aligning supply, demand, and accountability. Our work includes:
✔ Matching brand budgets with device inventory across key markets
✔ Handling integration end-to-end – from technical setup to delivery
✔ Ensuring transparency with performance reporting and install verification
✔ Keeping the experience smooth and scalable for all stakeholders
What Drives Us
Efficiency
We minimize complexity to maximize results – for all parties.
Circular Thinking
We support and scale sustainable device reuse – through action, not slogans.
Mutual Value
Built on shared value – when advertisers grow and partners deliver, the network thrives.
Quiet Innovation
Behind the scenes, we’re constantly refining systems to make this ecosystem smarter.
Team
SDN25 was founded by Shai Drori, a tech entrepreneur with over two decades of experience in consumer software distribution, strategic partnerships and digital business development and innovation.
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Shai recognized an opportunity hidden in plain sight: millions of devices reach users every year without being used as software distribution touchpoints – leaving value on the table for both sides. SDN25 was built to change that: helping Software Brands reach new audiences efficiently , while enabling Circular Economy Partners to earn more from every device they ship.